YouTube Videos

Creative Direction

• Crafted a cinematic documentary intro-hook using AI-generated illustrations and archived images to visualise the story.
• Color grading tuned for an investigation style — moody, contrasted, and intent-driven.
• Music background selection and SFX placement designed to build tension and carry the narrative pacing.

Creative Direction

• No AI-generated clips — the story is built entirely from clips and resources sourced through research, articles, interviews, and more.
• Basic motion graphics used to illustrate numbers and comparisons on screen.
• Music background selection matched to the content, with deliberate selection of footage and what appears on screen to complete the narrator's story.
• Cut a full 1-hour source file into a complete, precise 10–15 minute video, then researched the subject to deliver full creative direction and story.